Web analytics and attribution
We set up Google Analytics 4 and define the events that matter to your business. See where visitors come from, which pages they use, and what happens before they buy or get in touch.
Website analytics & reporting
See what moves your business.
Find out where customers come from, what they do on your site, and where things slow down. We turn those signals into priorities for marketing, site improvements, and sales.
Sample report · Illustrative data
Read the customer journey in three signals.
This example combines a week of storefront traffic and purchases with a checkout timing sample. Each view helps answer a different business question.
- Sessions in the week
- 10,300
- Attributed purchases
- 188
- Peak checkout p95
- 642 ms
Compare session volume by day. Saturday is the busiest day in this sample.
- Sessions
View chart data
| Day | Sessions |
|---|---|
| Mon | 1,240 |
| Tue | 1,370 |
| Wed | 1,435 |
| Thu | 1,390 |
| Fri | 1,620 |
| Sat | 1,710 |
| Sun | 1,535 |
Organic search gets credit for the most purchases in this example.
- Purchases
View chart data
| Channel | Purchases |
|---|---|
| Organic search | 84 |
| Paid search | 51 |
| 31 | |
| Direct | 22 |
The 95th percentile (p95) rises above the sample investigation threshold at 11:30.
- Checkout p95
- Investigation threshold
View chart data
| Time | Checkout p95 | Investigation threshold |
|---|---|---|
| 10:00 | 182 | 400 |
| 10:30 | 196 | 400 |
| 11:00 | 212 | 400 |
| 11:30 | 642 | 400 |
| 12:00 | 578 | 400 |
| 12:30 | 234 | 400 |
Sample investigation
Find the slowdown. Give your team a place to start.
The checkout timing spike tells us which route and time window to inspect. We can look at slow request traces, errors, and recent deployments to narrow down the cause. Once there’s a fix, we check the timings and purchase flow again.
Sample run
Analytics and reporting services
Measure what you can act on.
We help you decide what to track, check that events fire correctly, and interpret what the numbers mean. Use that evidence to improve customer experience, stability, and profitability.
Custom dashboards and reporting
We build reports around the questions your team needs to answer. Bring campaign, website, and sales data together so you can see which work contributes to revenue and where customers drop off.
Server-side measurement
We can instrument server-rendered sites, storefronts, and integrations. Track response times and errors, then use request logs or traces to investigate the routes causing trouble.