Search Engine Optimization Services
Search Engine Optimization (SEO) is one of the most powerful forms of marketing that exists today, and if you aren’t using it you are leaving money on the table.
Think about the last time you discovered a new business. How did you find them? Chances are that it was through a search engine. It is difficult to understate the impact that search engines have had on life since they were invented in the early 1990s. Now the world’s most powerful search engines include Google, YouTube, Amazon, and TikTok, accounting for a massive percentage of traffic and sales that occur over the web. Given their status as gatekeepers of the internet, it is essential for businesses to have a competitive advantage in the area of SEO.
What is SEO?
Search engine optimization refers to digital marketing techniques that have the goal of improving the chance that the pages of your website will rank in organic search results for relevant searches that are likely to bring your website potential customers for your business. There are three main categories of SEO:
- Content – For a website’s content to rank well, it must be optimized for search engines.
- Technical – Technical SEO involves optimizing websites on a technical level, particularly the areas that impact the site’s chances to rank organically.
- Off Page – Off-Page SEO refers to techniques that improve a web page’s rankability, but do not occur on your website, such as backlinks.
Professional SEO Services
Red Rocks Web Development offers SEO services in the areas of content (including content marketing) and technical SEO. While you will not find backlink offerings here at this time, you can contact us to be connected with a trusted vendor for backlink building.