Wix to WordPress
Fishing The Good Fight
A website redesign and custom WordPress block theme for a nonprofit that brings men together through fly fishing and mental health programs.
A website that carries the new identity
Fishing The Good Fight was already rebranding when we began the redesign. We worked with its designer to turn the new logo and visual direction into a system for the website. Highlander green and Papaya gold carry the identity into the interface. Condensed headlines make page titles easy to scan, and serif body copy gives longer passages room to breathe.
- Highlander
#39523F - Papaya
#C1A530 - Shoreline
#723A1E - Salmon
#A7491B - Light Papaya
#F7F4EC - Charcoal
#232323
From visual design to WordPress theme
We migrated the site from Wix and built a custom WordPress block theme. We set rules for color, type, and spacing in the theme, then applied them to reusable blocks and page templates. When an editor adds a retreat or publishes a new resource, the same heading styles, buttons, and section spacing carry through.
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A WooCommerce store the team can manage
We built the merchandise store into the WordPress site with WooCommerce. The team can add products, update prices, track stock, and manage orders from the same dashboard it uses for retreats and resources.
Supporters can shop for hats, shirts, and gear. Proceeds help Fishing The Good Fight provide mental health resources for men.
The same platform powers high-volume stores
WooCommerce reports that UK skincare brand grüum processes up to 80,000 orders a month on the platform.
Read the WooCommerce case studyCompare the homepages
View the original Wix homepage · March 2025 archive
One theme for programs and resources
The retreats page helps visitors understand what to expect and find dates. The mental health resources page uses the same type and layout rules to guide readers toward support.
