Case study / Brand and website rebuild

Linc Energy Systems

A refreshed brand and a faster WordPress catalog for natural gas measurement, control, and odorization equipment.

Linc Energy Systems’ rebuilt homepage with its new logo and links to products and quotes.
01 / Rebuilt homepage

01 / Visual identity

From wordmark to recognizable mark.

The original logo spelled out the full company name. The refresh paired a more compact Linc wordmark with a distinct symbol and gave the website a consistent palette and type system.

Color palette

  • Linc purple #6859A3
  • Light purple #9282C9
  • Deep purple #41356C
  • Graphite #15171C
  • Mist #F0F2F5
  • White #FFFFFF

Typography

Precision in the field.

Barlow Bold / Headings

Measure, control, and protect the systems that move natural gas.

Inter / Body text

02 / Website rebuild

A clearer path from product to quote.

We built a custom WordPress block theme around how buyers look for equipment: start with the application, check the technical details, then ask for a quote.

Original Linc homepage with a white navigation bar and a regulator photo beside the headline.
Original
Rebuilt Linc homepage with a dark masthead, the new logo, and prominent product and quote links.
Rebuilt
Desktop homepage captures from before and after the November 2026 migration.
The rebuilt Linc meter catalog with an equipment photo and product categories.

Browse by equipment type

Category pages explain where each type of meter fits and give buyers a clear route to related products.

The GPL 5000 product page with an equipment image, a quote button, and a specifications link.

Check specs. Request a quote.

Product pages place equipment details, specifications, and quote actions together.

03 / Recorded results

The mobile homepage went from 63 to 95.

In the paired Lighthouse tests, the mobile homepage transferred 82% less data and reached Largest Contentful Paint 85% sooner.

Mobile performance score
Homepage · Lighthouse
Before 63
After 95
Desktop performance score
Homepage · Lighthouse
Before 67
After 100
Largest Contentful Paint
Mobile homepage · Lighthouse
Before 10.40 s
After 1.56 s
Page weight
Mobile homepage · transferred bytes
Before 3.16 MB
After 0.56 MB
Layout shift
Desktop homepage · browser median
Before 0.563
After 0.014
HTTP requests
Mobile homepage · Lighthouse
Before 125
After 56

How we measured

We compared the same homepage URL before and after migration. Both Lighthouse 13.6.0 runs used matching simulated device, network, and CPU settings. The desktop layout shift figure comes from separate browser runs and is the median of three captures per version.

Desktop · Lighthouse lab audit

Desktop performance after the rebuild

Performance
100 out of 100
Accessibility
99 out of 100
Best practices
100 out of 100
SEO
100 out of 100
Largest Contentful Paint
0.42 s
Cumulative Layout Shift
0.017
Total Blocking Time
0 ms

Rebuilt Linc Energy Systems homepage, measured in Lighthouse 13.6.0.