WordPress block theme

Pipeline Conditioning

A rebuild for a natural gas field services team, with a visual system that reflects the precision of its work.

From WPBakery to a custom block theme

We moved Pipeline Conditioning from a legacy WordPress site built with WPBakery to a custom WordPress block theme. Our migration process rebuilt the existing content as reusable blocks and templates. The team can edit service and resource pages in WordPress, and the public site uses purpose-built layouts for its key pages.

A design system built around the existing logo

We kept the Pipeline Conditioning logo and built a palette and type system around it. Brand red calls out key actions, amber marks technical details, and graphite gives the system a neutral base. Chakra Petch gives headings their angular shape. IBM Plex Sans and Mono cover body copy and technical labels.

Engineered for the field.

The right service for each stage of pipeline operations.

ODORIZATION / PIPELINE PICKLING

Brand red
Tech amber
Iron black
Graphite
Muted surface
White

Compare the homepages

The original Pipeline Conditioning homepage with a pipeline stretching across a field at sunset. — Original and rebuilt desktop homepage captures.

The rebuilt Pipeline Conditioning homepage with a direct service headline and quote button over a photograph of pipeline equipment. — Original and rebuilt desktop homepage captures.

The rebuilt Pipeline Conditioning services page with a field equipment photograph and actions to explore services or contact sales. — The new services page introduces the work and gives visitors a direct path to explore services or contact sales.

Desktop · Lighthouse lab audit

Desktop performance after the rebuild

Performance: 100 out of 100
Accessibility: 96 out of 100
Best practices: 77 out of 100
SEO: 100 out of 100

Largest Contentful Paint: 0.66 s
Cumulative Layout Shift: 0.002
Total Blocking Time: 0 ms

Rebuilt Pipeline Conditioning homepage, measured in Lighthouse 13.6.0.