Brand identity and static Astro website

Survey Rentals, Inc.

A custom logo, a new visual identity, and a static website built around the equipment drilling teams need to evaluate.

Rebuilt Survey Rentals homepage with a drilling rig at sunset and the heading Precision Data, Confident Direction.

A brand built around the SRI mark

We designed the SRI lettermark and paired it with a custom company wordmark. The full logo identifies the company at a glance. The standalone mark fits small spaces, and the reversed logo holds its contrast on dark surfaces. Denim Blue gives the identity its color, with Shuttle Gray and Thunder supporting the rest of the palette.

Open Sans Bold · Headings
Precision data
Open Sans Regular · Body copy
Measurement while drilling.
Oswald Bold · Brand typeface
Survey Rentals, Inc.
  • Denim Blue #1C99E2
  • Shuttle Gray #606B7C
  • Thunder #181818

Rebuilt as a static Astro site

The old website was slow and gave drilling teams little room to explore equipment. We rebuilt the site in Astro around three tasks: compare measurement-while-drilling equipment, check service coverage, and contact Survey Rentals. Shared templates bring the new typography and colors to the product catalog and service area pages.

Astro generates the pages as HTML at build time. Visitors can read product descriptions and follow links as soon as the HTML arrives. JavaScript handles interactions such as switching between product features and technical specifications.

Compare the homepages

Original Survey Rentals Wix homepage with a large black and blue italic logo and a simple navigation bar.
Original
Rebuilt Survey Rentals homepage with a drilling rig at sunset and the heading Precision Data, Confident Direction.
Rebuilt
Original and rebuilt desktop homepage captures.

View the original Wix homepage · February 2023 archive

Equipment details and regional support

The Reaper system details page with the Technical Parameters tab open.
Product pages organize specifications, features, and deployment details.
The Areas Served page with sections for the Rocky Mountain Region and the Permian Basin.
Service area pages help drilling teams find support in their region.

Desktop · Lighthouse lab audit

Desktop performance after the rebuild

Performance
87 out of 100
Accessibility
96 out of 100
Best practices
96 out of 100
SEO
100 out of 100
Largest Contentful Paint
2.33 s
Cumulative Layout Shift
0.077
Total Blocking Time
0 ms

Rebuilt Survey Rentals homepage, median of three desktop lab runs, measured in Lighthouse 13.6.0.