Do I Need a Website?

TL;DR: Yes.

We all use websites every day, but most of us never think about what is going on behind the scenes to make it so that a company’s information can be accessed in the palm of our hand, nearly anywhere in the world. Behind every website is a dream – a dream of leveraging the internet to find new customers, share information, build a community, or generate sales. With so many websites populating the world today, and so many options to list your business on platforms like Facebook and Amazon, many business owners wonder if it is worth the trouble to construct their own piece of the internet.

At Red Rocks Web Development, we believe that the answer is unequivocally yes: you need a website. Read on to find out why you need a website, and how to get one.

Why Local Businesses Need a Website

How did you discover the last local business for the first time? Chances are that you typed something into Google or a similar search engine service to find options near you. That may be how you found this very website.

In today’s world, customers are savvy but cautious. We live in a world where every business is trying to get our attention. But those that are able to show up in local search results listings automatically build trust with potential customers. By curating their online presence and focusing on the right things, businesses can organically, leading to success. Over the coming years businesses without a website will continue to fall behind, while those that prioritize their digital footprint will continue to grow. No matter how small your geographic area is, your website is a window into a larger world of customers who need your services.

Why Ecommerce Merchants Need a Website

Since the early 2000s, Amazon has become the world’s leader in ecommerce sales. After sparking a revolution in book sales, Amazon has moved on to dominate several markets by making it easy for merchants to get started selling products online. This has caused sellers wonder whether or not it is worth it to build their own website when signing up for Amazon is enough to get started.

The fact is that relying on Amazon, or any other 3rd-party platform, is like building your house on a foundation of sand. Platforms can and do frequently change their rules, algorithms, and practices. They may have to deal with compliance issues that you would not need to worry about otherwise. And on top of it all, they take a significant portion of your profit margin.

So while we support ecommerce merchants using Amazon, we strongly discourage anyone from relying on an outside platform they have no control over to power their business. Your own website is a piece of the internet that you control, where you can implement modern web design, keep the money you make for yourself instead of giving it to the world’s largest corporations, and communicate directly with your audience the way that you want.

Is a Website Enough?

If you have decided to build a website for your business, or to have a professional website built, you likely wonder how long it will be until leads start coming in the door. Claiming your piece of the internet by acquiring a website is the most important first step you can take toward building your presence online. Just like opening a brick-and-mortar office, a website needs maintenance to perform optimally, and marketing to build awareness about who you are and why people should work with you.

Red Rocks Web Development offers professional digital marketing services to continually expand your website’s reach and grow traffic by employing the most powerful up-to-date marketing techniques such as SEO, content marketing strategy & writing, and pay-per-click marketing. We make your website work hard for your business 24/7.

Get a Professional Website Built for You

At Red Rocks Web Development, clients have access to high-performance modern website development.